Social media has become a major marketing frontier for businesses across the world. Businesses love posting on social platforms since it’s mostly free, has a majority of their audience, and is extremely effective from a marketing perspective. But if you want to use social media to get more business, it’s not enough to post once in a while with a random picture or video. A well-researched social media content strategy requires the time and resources you invest in social media marketing. This article will guide you on how to create killer content for your social media to grow your business.
The first step of content creation is identifying and understanding your target audience and then strategizing your content based on your viewers. Research and list out the people who need your product or service most, and how can you reach them. Gather information like the age, location, language, and interests of your most loyal customers. Build a detailed buyer profile as this will allow you to effectively target them on social media.
Your competitors and influencers in the same business niche can provide a lot of useful information and inspiration for your own social media content plan. According to professional social media marketers, getting to know your competitors and influencers in your field gives you the advantage to reach out to them for mutually beneficial partnerships. Plan social media account takeovers of each other’s accounts to cross-pollinate your audiences or collaborate on giveaways.
If you are already active on social media platforms, take a look at the analytics and pinpoint what worked well and what hasn’t. Identify the highest-performing pieces of content and tweak your social media content strategy accordingly. For instance, your brand is focusing on its Instagram content strategy. If you have an Instagram Business account, take a look at your profile Insights and audience. Analyze when your audience is most active and then plan your future content for the hours and days when your audience is most likely to engage.
Before you start planning out content, select the right social media platform where your target audience actually hangs out. Different social media sites attract different demographics. Research which platforms are most suitable to your audience type.
Another thing to consider is whether the platform supports the type of content that best showcases your work. Some platforms are more text-based, while others are image or video-based. Keep in mind that your following on one platform may be completely different from your following on another platform. This is actually a great thing because it widens and diversifies your reach. Apart from Facebook, Instagram, TikTok and Twitter, make sure to look out for new and emerging platforms to incorporate into your social content strategy.
A killer content strategy for social media requires concrete goals and objectives. Set goals for overall performance (like increasing your following or website traffic) as well as goals for each post (like click-through rates (CTRs), conversion rates and engagement). Additionally, at the end of each month, analyze if your brand is reaching its goals and to assess your brand’s ROI on social media.
Your social media accounts need to look and sound professional as well as able to interact with the audience. Creative social media posts include well-designed videos and images, as well as concise copy that’s in line with the voice of your business. Make sure you have the right resources to produce high-quality posts. This includes qualified and experienced staff members who specialize in creating and managing that content as well as a budget for paid ads and professional tools for the design of social media content.
The look, feel, and voice of your social media content should resonate with those of your brand. Identify what type of content is a good fit for your business, like what topics should be included in your posts, what messages or information will engage your customers, and how can you convey those things in the right way.
Create a social media post calendar that includes a weekly or monthly content plan, depending on your needs. Create a content calendar based on your target audience behaviour and responses, incorporating ideas you’ve collected for posts that will engage them. This calendar will serve as your guide for what and how often to post, and should include concepts that your team will be able to turn into content easily.
Building a killer content strategy for social media will help you get more engagement on social platforms, and ultimately help your business grow. Don’t panic if you don’t have an in-house social media content marketing team, you can always hire a professional social media marketing expert for your business. And, if your budget doesn’t allow you to outsource, then you can always use DIY tips and tricks to create amazing content for your social profiles.