Link Building Strategy & Content

Offpage Optimisation


Link building is a process where another website links back to your own website, or to a specific page on your website, with a goal to improve search engine visibility, increase referral traffic and raise website authority. Links are one of the top three factors for ranking well in Google. 

There are many techniques for building links, and while they vary in difficulty, it is commonly agreed that link building is one of the hardest parts of SEO. Many webmasters spend the majority of their time trying to do it well.

For that reason, if you can master the art of building high-quality links, it can truly put you ahead of your competition.

Why is Link Building Important?


Link building is a core part of search engine optimization and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility & trustworthiness, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.

Staying competitive means implementing a natural, or white-hat, link building strategy that aligns with the Google Penguin updates launched in 2012. After the update, more stringent rules that govern SEO practices were introduced, and simply spamming your links using automated software is no longer acceptable, and the quality of links are rated higher than quantity of links. 

This is why we provide SEO services that focus on effective and up-to-date link building services, which adhere to the current standards and guidelines.


What we offer:

  • Outreach
  • Guest blogging… with a twist
  • Broken link building
  • Unlinked mentions
  • Link reclamation
  • Paid promotion for “linkable assets”
  • Community site link building

Hyperlink Basics:

A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. 

In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.


Start of link tag: Called an anchor tag (hence the “a”), this opens the link tag and tells search engines that a link to something else is about to follow.

Link referral location: The “href” stands for “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn’t always have to be a web page; it could be the address of an image or a file to download. Occasionally, you’ll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you’re already on.

Visible/anchor text of link: This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue color and/or underlining, signaling to users that it is a clickable link.

Closure of link tag: This signals the end of the link tag to the search engines.