Link Building Strategy & Content

Offpage Optimisation

link_building

What is Link Building & Why is it Important?


Link building is a core part of search engine optimization and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online. Staying competitive means implementing a white-hat link building strategy that aligns with the Google Penguin updates launched in 2012. After the update, more stringent rules that govern SEO practices were introduced, and simply spamming your links using automated software is no longer acceptable. This is why we provide SEO services that focus on effective and up-to-date link building services, which adhere to the current standards and guidelines. Our goal? To come up with a diverse and high-quality link profile that will put your website at the top of the search engine results.

Definition of link building:

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.

 What we offer:

  • Outreach
  • Guest blogging… with a twist
  • Broken link building
  • Unlinked mentions
  • Link reclamation
  • Paid promotion for “linkable assets”
  • Community site link building
Why its important for SEO?

In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

link

Start of link tag: Called an anchor tag (hence the “a”), this opens the link tag and tells search engines that a link to something else is about to follow.

Link referral location: The “href” stands for “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn’t always have to be a web page; it could be the address of an image or a file to download. Occasionally, you’ll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you’re already on.

Visible/anchor text of link: This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue color and/or underlining, signaling to users that it is a clickable link.

Closure of link tag: This signals the end of the link tag to the search engines.