Some websites, like Wikipedia, always ranks on the first page in nearly every set of search results. That’s because the website has built an “authority” at the domain, site and page levels. Google recognises the value of Wikipedia’s authentic and reliable content that links out to well-documented sources. In this article, we’ll ask what is an authority website, and how can you create one for yourself?
Keep in mind that Google does not use Moz’s domain authority to rank sites. However, site authority is important to Google. It has shown that quality content affects ranking. Google’s Hummingbird algorithm has been using semantics and AI to match search results to the intent of a query.
So, instead of depending on the keywords of a page, the search engine seeks to match a search query with the most relevant content. Google’s web crawlers consider both external and internal links. As it crawls a website for relevancy, it follows links on those pages, and If it finds related content, that helps the site rank better in search results.
To go further, what exactly is an authority website? An authority site is not always the top result in Google, and not always even found on the first page, depending upon the day and the latest algorithmic changes. An authority website is just like a person who can be trusted to provide you with what you’re looking for. Sometimes you find the first results true and reliable.
If you have a new website, building site authority from scratch is going to take a lot of time and patience. But a lot of what goes into building that authority has to do with your content. Plan your content using the following steps to ensure that your website is achieving the best ranking goals:
If you already have quality content on your website, you can still use the steps above to improve your website authority. Focus on auditing your existing content, looking through each piece and checking your linking strategy. Run your content through an online analysis tool to determine if there are any gaps within each piece itself.
Any improvement in an article or blog is a good reason to reach out to gain additional authority backlinks. Once done, check your content holistically to see if there are any opportunities to create topic clusters. Combine pieces together by topic and create the main piece they can all link back to.
High authority websites need to feature content that can be verified elsewhere. Keep in mind that one great link is worth many lower-quality ones. Famous authority websites, like Wikipedia, have mastered the art of authority when it comes to search engines. You can do the same following the steps outlined in the article. Create relevant content pieces with strong internal and external linking, and you’ll be well on the way to better domain authority.
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