SEO is an ongoing learning process and not a one-time event. The rules and SEO techniques which you used a few years back won’t work now because it’s constantly changing and evolving. It’s time to rethink your content marketing strategy and invest in the latest trends of SEO. So let’s dive in and find out more…
Optimise Your Website for Voice Search
With the growing use of smartphones and voice control assistants, voice searches are becoming a popular trend among internet users. Customers not only perform searches on phones, but they can also be performed on home voice assistants such as the Google voice search assistant, Amazon Echo, Samsung Smart TV, and more.
Optimising your website for voice search can help you generate more organic traffic and grow your business. Voice searches affect SEO since it’s all about asking questions, via voice instead of entering text search queries, so it’s worth future proofing for this.
Mobile UX Will Identify Your Rankings
A website that is not optimised for mobile search will lose most of its users in the near future as statistics show the majority of people around the world prefer browsing the internet on their phones or tablets instead over any desktop computer. However, technology and the way users search for information through their mobile devices is getting so advanced that it’s not enough to just use a mobile-friendly website.
Your website design should be easy to read, grab people’s attention and have the ability to answer questions or at least keep them engaged. Since the majority of people are searching from smartphones over any other handheld device, it’s important to have a mobile-tailored version of your website to reach out to a large number of users interested in your products or services.
Embed Videos on Your Website
Studies show that 6 out of 10 people would rather watch online content than TV programs. Current internet users prefer to get information via online videos even over articles, be it for academic purposes or just for entertainment. That’s why it’s important to embed videos on your website and adopt this approach.
A quality video with relevant content can attract many users if it is dynamic and original. To gain more traffic with the help of your videos, you also need to optimise it for search engines. Include appropriate keywords in the description and headline of your video for best results.
Creating high-quality content is an important aspect of effective SEO strategies. Users like to engage with content that is relevant, helpful, and timely, and this makes up a large part of what Google looks at when ranking your website. The content on your website should be well researched and follow a logical structure that makes it easy to navigate and read.
Don’t make your content sound too salesy, because research shows that users are quick to detect and ignore web pages or blog articles that are too heavily sales-oriented. People like to engage with educational content like blog posts, videos, podcasts, infographics and more, which can still use subtle conversion messages.
It goes without saying that Artificial intelligence (AI) is one of the most important developments now and tomorrow. It is being used in a wide variety of industries to build unique experiences for consumers. Google uses artificial intelligence to provide better search results for its users. In fact, artificial intelligence has learned the characteristics of what makes published articles valuable or not, automatically classifying certain web pages and managing their rankings on search engines. So, take a bit of time to uncover how AI may affect your website via SEO.
Use of Other Search Engines
Google is the most popular search engine and they are constantly updating their platform to improve user experiences. It’s not like Google will lose its popularity, but there are many other search engines out there which can help you get results, so don’t ignore them. Platforms like YouTube, Bing and Amazon also require you to optimise your content for best results and visibility. So, before you post new content, make sure you’re doing everything you can to rank highly across the board.
Embrace Latest SEO Trends to Grow Your Business
SEO comes down to a lot more than keywords in content and optimising articles for users. Did you know Google changes its algorithm around 500 to 600 times each year? It processes information based on how search users behave and it’s even becoming more accurate, which means it pays to stay up to date on the latest industry trends and developments.
Embrace the evolution and changes that come, and work on your SEO strategy to continue developing and building your business. If you have any queries and or would like to discuss how we could help you with your strategy, speak to one of our SEO experts today.